Robert Cialdini, PhD, Keynote

Robert Cialdini is a New York TimesWall Street Journal, and USA Today Best-Selling author. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” He has focused his career conducting scientific research on what leads people to say “Yes” to requests.  The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. His books, including “Influence” and “Pre-Suasion,” have sold more than five-million copies in 41 different languages. He is an excellent speaker that delivers remarkable insights.

Annie Duke, Keynote

Annie Duke is an author, speaker and among the earliest women to earn a World Series of Poker bracelet. Her latest book, “How To Decide” is the applied approach to most of the behavioral science books that have put you to sleep. Annie’s approach is highly practical, yet she draws on the best science in the field to make her points.  As a follow up to “Thinking in Bets, Making Smarter Decisions When You Don’t Have All the Facts,” which was a masterful mash-up of her life as a researcher, poker player and charitable organization founder, “How To Decide” focuses on real-life applications of tools that can help you live a happier, more successful life. Annie is interested in the eclectic mix of behavioral biases, sociology, language development and, of course, psychology.

Gary Latham, PhD, Keynote

Gary Latham is the Secretary of State Professor of Organizational Effectiveness in the Joseph L. Rotman School of Management at the University of Toronto. He holds cross appointments at the University's department of psychology and its Centre for Industrial Relations. He is the co-founder, with Edwin Locke, PhD, of Goal Setting Theory. He has been teaching and researching motivation and goal setting-strategies for close to 20 years In recent years, his research has been focused on the role of functional vs. dysfunctional self-talk in motivating individuals. His work on priming – the unconscious influences that guide our decisions – has been acclaimed and his research will leave you amazed at how humans are motivated.

Dr. John Bargh, Keynote

John Bargh, PhD is a Professor of Psychology and Cognitive Science, and Professor of Management at Yale University. He also runs the ACME lab and researches the unconscious or implicit influences on social judgment, motivation, and behavior. Recently, he has focused on how physical experiences (such as cleansing one’s hands, holding something warm or rough) can impact social experiences (physical warmth leading to feelings of physical warmth, for example). He is an innovator on priming and is recently researching how immunization against the flu virus influences attitudes towards immigration (as ‘invaders’ of one’s ‘cultural body’), and feelings of physical safety reduce one’s need to feel ‘socially safe’ as after rejection or other ‘cold’ social experiences.

Jonathan Mann

Jonathan Mann is the Vice President of User Experience at Renaissance Learning, where he combines behavioral science with the mission of accelerating learning for all through delightful design for K-12 teachers, curriculum creators, and educators to drive student growth. Jonathan is an experienced speaker with anecdotes from his years in UX as Senior Director of User Experience Design at Target Corporation and Director of User Experience Design at Paypal, where he worked with Robert Cialdini on several projects.

Amy Bucher, PhD

Amy Bucher, PhD is the Vice President of Behavior Change Design at Mad*Pow, a design agency that improves the experiences people have at work with technology, services, organizations and each other. In her previous jobs, she focused on behavior change at CVS and Johnson & Johnson and she earned her PhD from the University of Michigan. She is also the author of “Engaged: Designing for Behavior Change” considered one of the best books on applied behavioral science in 2020. She has been named by Forbes magazine as one of the 10 behavioral scientists to watch in 2020.

Scott Jeffrey, PhD

Scott Jeffrey, PhD is an Associate Professor of Business Ethics at Monmouth University. Prior to coming to Monmouth University, he taught organizational behavior and behavioral decision making at the University of Waterloo in Ontario, Canada. He earned his doctorate in Managerial and Organizational Behavior from the University of Chicago Graduate School of Business. His current research interests revolve around the use of incentives in organizations, both for employees and for customers. In particular, he is interested in tangible rewards: high-end merchandise and travel. His most current project is leading up a research team exploring the motivational events industry. Dr. Jeffrey was recently named one of the 25 most influential people in the incentive industry.

Brad Shuck, PhD

Brad Shuck, PhD is Associate Professor and Program Director of the Organizational Leadership and Learning program in the Department of Educational Leadership, Evaluation, and Organizational Development at the University of Louisville. His research includes the application, meaning, and measurement of employee engagement, emerging areas of positive psychology, and leader development. He is routinely cited in Forbes, The Washington Post, and TIME, as well as international outlets including Business World Online and the Hindu Times. Shuck was named the 2016 Early Career Scholar by the Academy of Human Resource Development and has received several awards for his applied research. 

Charlotte Blank

Charlotte Blank is one of the world’s first “chief behavioral officers.” As CBO of Maritz, Charlotte leads Maritz’s practice of behavioral science and innovation, bridging theory and applied business practice, and using field research to advance our understanding of human behavior. Charlotte has led programs in consumer psychology and global branding at General Motors and Turner Broadcasting. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master’s in Business Administration from Harvard Business School. Incentive Magazine named Charlotte a Visionary and one of 2016’s 25 Most Influential in the Incentive Industry. In 2018, St. Louis Business Journal named Charlotte one of the city’s Most Influential Business Women. Charlotte is obsessed with field research in her TEDx talk, “Lead Like a Scientist” with a focus on workforce incentives and motivation. Ever-curious about what “makes us work,” Charlotte is a frequent contributor to

Jez Groom

Jez Groom is founder and CEO of Cowry Consulting and has established himself as one of the world's leading practitioners in the field of applied behavioral science. As a pioneer, Jez has been on the frontlines of behavioural science, from being instrumental in the team that used murals of babies' faces to fight crime in Woolwich, to changing handwashing behaviour in a pig abattoir in Santiago, to painting pink walls to reduce unsafe behaviour on a construction site for Shell in London. As a co-author of "Ripple - The big effects of small behaviour changes in business," Jez has documented the insights, tips and toolkits that can help business people to activate behavioural science at scale within their organisation. He is also an Honorary Research Fellow at the Dept of Psychology at City University, London, working within the MSc programme and is helping bridge the gap between academia and business.

Prince Ghuman

Prince Ghuman is an entrepreneur and marketer. He started his first company, a brand of caffeine water, while attending UC San Diego. He was the founding Head of Marketing at BAP, one of the earliest automotive e-commerce platforms, awarded fastest growing companies in America by Inc Magazine. Prince moved on to be the founding Chief Marketing Office of ZipZap, a cryptocurrency tech startup in San Francisco. He has also held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded fin-tech company. He is a contributor to Forbes, Refinery29, Entrepreneur, and The Washington Post, and he teaches Neuromarketing to business professionals at and is a Professor of Neuromarketing at Hult International Business School in San Francisco.

Jim Guszcza

Jim Gusczcza is the US chief data scientist of Deloitte Consulting, and a member of Deloitte’s Advanced Analytics and Modeling practice. Jim has extensive experience applying predictive analytics techniques in a variety of public and private sector domains. He has also spearheaded Deloitte’s use of behavioral nudge tactics to more effectively act on model indications and prompt behavior change. Jim is a former professor at the University of Wisconsin-Madison business school, and he holds a PhD in the Philosophy of Science from The University of Chicago. Jim is a Fellow of the Casualty Actuarial Society and on its board of directors and is currently at the Center for Advanced Studies in the Behavioral Sciences at Stanford University.

Dr. Reuben Kline

Reuben uses behavioral game theory along with laboratory, survey, and field experiments to study social dilemmas, behavioral ethics, and procedural justice. In particular, he investigates the political, economic, psychological, policy, and ethical implications of climate change mitigation behavior, wage discrimination, and meritocracy.

Dr. Christina Gravert

Dr. Christina Gravert is an Assistant Professor at the Department of Economics at the University of Copenhagen. She is also the Co-Founder of Impactually, a behavioral science management consultancy. She conducts large-scale RCTs around the world to understand and encourage behavior change for environmental sustainability, health, diversity and charitable giving through suitable policy measures. She is an experienced trainer and keynote speaker and was recently named one of “10 Behavioral Scientists You Should Know” by Forbes.

Dr. Ali Fenwick

Ali Fenwick, PhD has a deep interest in understanding how psychological, social and contextual factors influence human behavior and performance. By using the scientific method and modern-day data science applications, my team and I run behavioral experiments and design behavioral interventions for business organizations, educational institutions, digital platforms, government, and non-government agencies.

Andy Luttrell

Andy Luttrell, PhD is an Assistant Professor of Psychological Science at Ball State University. His research centers on people’s opinions, including when and how those attitudes change. In particular, he's interested in what happens when people moralize their attitudes and how moral persuasive rhetoric can sometimes be compelling and sometimes backfire. He also studies the feeling of ambivalence and the stability of people's opinions over time. This research has looked at many different opinions, including attitudes toward social, environmental, political, and consumer issues.

Matt Johnson, PhD

Matt Johnson, PhD is a professor, researcher, speaker and writer specializing in the application of neuroscience and psychology to the business world. Matt received his PhD in Cognitive Psychology/Neuroscience from Princeton University in 2013. He focuses on bridging the gap between science and business, and he works across several fields including behavioral economics, consumer neuroscience, and experiential marketing. A contributor to Forbes, Entrepreneur, Business Insider, and VICE, he also advises both start-ups and large brands in his native San Francisco and has worked with Nike as an expert-in-residence in Portland, Oregon.

Benjamin Carter

Ben is a PhD candidate at the Center for Behavioral Political Economy in the Department of Political Science at Stony Brook University. He is also a Health Policy Research Scholar with the Robert Wood Johnson Foundation. Ben's research investigates how the public think and vote about taxation and social spending. In his dissertation, Ben focuses on how people's psychology of ownership leads them to oppose paying for government programs that benefit their households and promote health and equity in society.

Ike Silver

Ike Silver is a PhD candidate at the Wharton Marketing Doctoral Program. He joined in Fall 2017 after two years working as a management associate at Bridgewater. Ike studies prosocial consumer behavior with a focus on how consumers manage their reputations and track and evaluate the reputations of other individuals and brands. He received his B.A. cum laude in cognitive science from Yale University.

Matt Loper

Matt Loper is the co-founder and CEO of Wellth, a firm whose app drastically improves the health outcomes of patients with chronic conditions by combining digital technology and AI with behavioral economic principles tailored to each patient.

Jennifer Xue

PhD Candidate

Michael Murphy

PhD Candidate

January 8th, 2021
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